Obama’s Web Sites Generate Six Times More Traffic than McCain’s
Nearly 22 million people per month visit websites related to Barack Obama, while John McCain-related sites generate about 3.5 million visitors, according to a report from AdGooroo that analyzes the...
View ArticleGamers Want Their Next Vehicle to Be Green
Gamers make up a large auto-owning demographic – most 1UP Network online and Electronic Gaming Monthly gamers surveyed own, on average, two automobiles – and many are looking to go green with their...
View ArticleMost US Workers Online at Work, 50% Check Work Email on Weekends
Fully 72% of employed adults in the US use the internet and email at least sometimes while they are at work, and 50% of those email users say they check their email on weekends, according to a report...
View ArticleSuper-Rich Read and Go Online More, Watch TV and Listen to Radio Less
Affluent “heads-of-house” read more publications and use the internet more heavily than the balance of the population, and consumption of these media increases with affluence, according to the 2008...
View ArticleTop 10 Family Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Politics Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleCanadians Interested in Online Coupons for Life’s Necessities
Online Canadians are interested in downloading coupons or money-off-deals from the internet, in particular for items that might be considered life necessities, according to a new study released by...
View ArticleMobile May Be Better at Reaching Democrats than Republicans
As the presidential campaigns aim to get out the vote using multichannel marketing like never before, Nielsen Mobile finds that mobile may be a more effective channel for reaching Democrats than...
View ArticleProduct Sampling Boosts Awareness, Sales, Purchase Propensity – ASAP
Product sampling reaches 70 million consumers every quarter, and one-third of customers who try a sample will buy the sampled product in the same shopping trip, according to the “Product Sampling...
View Article62 Million Consumers Begin Holiday Shopping before ‘Black Friday’
More than one in three holiday shoppers – or 62.3 million adult consumers – report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research &...
View ArticleEconomy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital
Nearly two-thirds (65%) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before,...
View ArticleTop 10 House and Garden Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Broadcast Media Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleClik here to view.
Private-Sector Workers Want Employers to Help the Poor
Nearly three-quarters of American employees think their companies should help extremely poor people around the world if they have the resources, according to (pdf) a survey conducted by Harris...
View ArticleConsumers Alarmed about Online Privacy, 25% Provide Fake ID to View Sites
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer...
View ArticleAdvertisers Frustrated by Local Targeting Tactics, Metrics
National advertisers have a significant interest in doing more local online advertising, but are missing opportunities because they remain confused about the best tactics, traffic sources and...
View ArticleCompanies Struggling to Attract, Serve Millennial Generation
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) – born between 1982 and 2001 – according to a global survey by the Economist...
View ArticleTop 10 Sports Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Travel Destination & Accommodation Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article
